About Us

Your Customer Experience Architects

Frequency Foundry is a collective of industry professionals who strive to build the best products for clients

Frequency Foundry is a premier Microsoft Gold Cloud CRM Partner with a focus on higher education, provincial and municipal government and not-for-profit solutions based on Microsoft’s Dynamics 365 Customer Engagement platform. Our offerings include a full student lifecycle CRM, a comprehensive grants management solution, a citizen engagement and municipality 311 solution and a donor management system. We are an independent software vendor and technology services company incorporated in 2009 and headquartered in Calgary, Alberta with offices globally. The Foundry team is comprised of technology experts, implementation specialists and consultants with an in-depth understanding of the verticals we operate in. Foundry blends the best of business practices, outstanding technical depth and the strength of Microsoft’s Dynamics 365 cloud platform to deliver world-class solutions for our customers.

Our philosophy? Customer resonance. We believe in remarkable people interactions – instinctive technologies that first and foremost drives a mindset of disruptive, pervasive positive transformation.

We help our clients win more business and secure loyalty through holistic human-centered design, brand strategy, consumer research and specialty CRM development and implementation.

Meet your A.C.E. team

(Architects of Customer Experience)

Shekar Kadaba

Shekar Kadaba

Chief Experience Officer

Shekar is a business leader, entrepreneur, customer experience consultant and CEO of Frequency Foundry. With a portfolio comprising energy, higher education and financial services, and a strong focus on customer relationship management, his expertise is in helping organizations optimize relationships and architect constituent experiences. Shekar is responsible for overseeing sales, business development and project delivery on the Microsoft Dynamics CRM and Telax platforms.

Charles Finstad

Senior Vice President of Sales

Charles has a strong track record in professional services having run both sales and delivery inside several profitable consulting practices. He has worked within larger Systems Integrators to build practices around ERP, CRM, IT and custom software development. Charles has successfully blended his finance and technology education and experience with his consulting delivery and business development skills to help spearhead the Foundry's sales and growth initiatives.

Lyndsay Kowalick

Lyndsay Kowalick

Director - Delivery Management
Lyndsay is responsible for overall delivery on a variety of customer initiatives across all of the Foundry’s product lines, ensuring customer and project success, and optimizing the Foundry’s resource utilization. With a focus on process improvement and continuous learning, Lyndsay manages a team of business and technology consultants to ensure a “Wow” experience for the Foundry’s customers. Lyndsay is also a business analysis instructor at Mount Royal University, author of multiple business analysis courses, and a participant on the MRU Continuing Education Board.

Deepika Goyal

Finance and Accounting Manager

Deepika is a professional, driven, and dedicated accountant with years of experience in full cycle accounting, WIP analysis, preparation of financial statements, cash flow and profitability analysis. She oversees the Foundry's finance department with a unique attention to detail and strong leadership skills. Deepika is always up for a challenge and thrives on problem solving; she is a team player with clear decisiveness and confidence in everything she does.

Why are we called
Frequency Foundry you ask?

You’ve worked with IT consulting firms that claim to build the most functional software which your users hate. You’ve worked with agencies and creative shops that build the fanciest User Interface that ever existed. But wondered why the two never got together? 

Here at the Foundry we create (foundry) solutions that allow you to resonate (operate on the same frequency) as your customers.


Our job isn’t done when your software is implemented. We strive to create the “wow” experience before, during and after every engagement we are part of. 

Shekar Kadaba


Shekar Kadaba

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