Student experiences happen.
Great experiences are planned.

Architect your student experiences from recruitment to graduation and beyond with solutions by Frequency Foundry and services by Alithya.

greymatter is a Full Lifecycle Constituent Relationship Management (CRM) solution for higher education that provides for a 360-degree view of the entire student experience using an expansive range of relationship management features and functionality for every stage of the student lifecycle.

WHY CHOOSE greymatter

Best in class technology platform, standard data models, niche functionality for individual student facing departments. We’re the future of higher education CRM. We built the world’s first full lifecycle enterprise higher ed CRM in 2012 and have been innovating since. Today, we have evolved CRMs from the System of Intelligence, where we rate most other CRMs to be at, into a System of Action—one that acts on the insights and intelligence gathered.

Advancement Advancement Advancement
Retention Retention Retention
Admissions Admissions Admissions
Promotions Promotions Promotions


greymatter assists development offices by using tools such as workflows, outbound dialing, dashboards, and more to build and deploy campaigns to connect with donors and alumni for fundraising, awards and program delivery.


greymatter supplies essential tools to engage target populations, analyze risk and engagement, understand service breakdowns and re-define business processes that upsurge retention.


greymatter provides personalized student and agency enrolment portals, manages academic advising appointments, and assists admissions departments with lead qualification and SIS integration to ensure a single version of student data.


greymatter enhances community and business partnerships through corporate learning and data sharing initiatives surrounding academic achievements.



Damien Dumas

Alithya Higher Education Practice Lead, Montréal

Tina Travis

US Higher Education Lead, Indianapolis

Dominic Telaro

Microsoft Higher Education Practice Lead, Atlanta